There’s no denying that hiring a skilled SEO consultant can do wonders for your online business – so if you’re sick and tired of the poor results your website is achieving, or simply want to boost your website towards its full potential, then hiring an SEO consultant is a smart investment.
However, it will always easy to find a consultant who lives in the Eastern time zone – http://socialmarketway.com/seo-nj/ to the hype – so in this guide, we’re going several important questions you should ask when it comes to hiring a one. Keeping mind, let’s take a closer look at the issues you need to ask.
1 – Do you have any proof of past results?
Seeing as there’s no ‘official’ qualification required to call yourself a competent SEO consultant, the gold standard always comes down to results.
Ultimately, you can best judge the skills of any potential SEO consultant by the results they have achieved in the past, so taking a closer look at the reviews, case studies, and testimonials they have is a critical step when you are choosing a consultant for your website.
Of course, while you can’t expect your consultant to reveal every one of their past clients (often due to nondisclosure agreements), they should certainly be able to show you evidence of who their customers were as well as the kind of results they have been able to achieve for them.
2 – do you follow Google’s best practice guidelines?
Another important consideration when hiring an SEO consultant will be whether they keep up-to-date with Google’s Webmaster guidelines, which detail the kind of techniques which will land you in hot water when it comes to maintaining your rankings long-term.
It’s important to remember that certain risky tactics exist which may work very well in the short-term, but will ultimately risk your website incurring a disastrous penalty that will tank your rankings and destroy your traffic virtually overnight.
Keeping this in mind, it’s always smart to ensure your consultant follows the best practice guidelines detailed by each primary search engine.
3 – what guarantees can you offer?
When you are hiring a consultant, it’s always nice to have some form of tangible metric you can use to focus the achievement or failure of their efforts. Unfortunately, it’s not possible for any SEO consultant to guarantee a number one ranking, and if you find somebody who does promise this, it’s best to run a mile.
In general, it’s best to measure your SEO consultant by the amount of work they perform, which may include activities such as email outreach, keyword research, on page optimization, and more. So while a particular ranking cannot be guaranteed, you can at least ensure that work is being done to improve the current rankings you have.
4 – how will we communicate?
When you’re spending a lot of money to hire a skilled SEO consultant, it’s important to know how you will stay in touch with each other, as well as how often you will receive reports on the progress that has occurred during your project.
In many cases, an SEO consultant will schedule a Skype call with you which will give you a chance to discuss your needs as well as learn more about what progress has already been made.
On the other hand, many consultants choose to keep everything in written format and will send you regular reports via email. But regardless of the communication method you choose, it’s important to ensure you are both on the same page before the work begins.
5 – what tactics will you use to improve my ranking?
There are many different techniques used throughout the SEO process – but perhaps one of the most important ones will be how back links are generated to your site.
At the end of the day, high-quality back links from an authoritative source offer far more value than low-quality backlinks – so it’s wise to make sure your consultant will strive to build quality links, rather than cheap, spammy backlinks which are often automated in nature.
Overall, it’s safe to say that hiring an SEO consultant (socialmarketway.com/baltimore-seo ) is a smart decision whenever you’re looking to boost the results of your website. By keeping these questions in mind, you will be able to hire somebody who will give you fantastic results and won’t disappoint you.